So, when looking to streamline their lives, users might choose between different messaging apps however, few will give up messaging altogether. This puts messaging apps at a unique advantage because at their core - they are a communication tool, indispensable to many users. They spend 77% of their app-time on their three favorites, and almost 50% - in just a single app. Simply put, people no longer want to juggle countless apps to get what they need: they would rather get more out of the apps they already use. But that single-purpose app that you’ve opened twice in five years? That one might find itself on the chopping block. But not everything can be: those 1,524 work emails a day sometimes can’t be helped, nor are we willing to give up messengers that provide a lifeline to the real world, supply cute puppy videos, and keep us in touch with friends and family. Modern lives are hectic and fast-paced, prompting an anxious urge among many of us to streamline everything that can be streamlined.

Viber messenger application